BUSINESS DESCRIPTION: The George P. Johnson Company (GPJ) is the world?s largest event marketing ageny. We are responsible for the strategic planning, integration and brand communication for over 1600 events a year around the world. Our Exhibits division provides outstanding strategy, creative, and project management that ensures the delivery of exciting, innovative and branded environments at trade and consumer exhibitions. An integrated planning and management approach together with the advanced use of creative and technology means our clients not only exhibit at the most relevant and timely events they also see increased mindshare, improved message engineering, distinctive brand architecture and sophisticated audience management and tracking solutions. This unique and integrated approach to our exhibition work means we measurably move our client?s prospects closer to the point of purchase. In working with GPJ our clients have seen substantial savings on their event budgets, improved efficiencies in event planning and more importantly achieved higher and more measurable ROI.