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SASiE (the Size and Scale Index for Events) is essential reading for anyone involved in the events industry.

SASiE is based on a 5-year research study into the scale and characteristics of the UK exhibitions sector. The report provides you fundamental research and market intelligence to illuminate and inform your investment decisions. The data also enables you to identify and respond to new and emerging market trends.

In addition, SASiE illustrates the significant contribution to local and national economies, both in terms of the spending generated by exhibition participants and visitors and in the numbers of jobs created and sustained by exhibition and live events activity.

SASiE provides a credible resource on the size and dimensions of the exhibition market which can be used in future Economic Impact Studies.

The data in the report covers the UK exhibitions of 500m2 plus. The data was sourced from the membership of AEV and AEO. It therefore covers exhibitions organised and hosted by the main UK exhibition players.

Members can download a copy of the SASiE report from the member zone.



The report provides an overview of event activity including:

  • The number and type of exhibitions
  • The number of visits to UK exhibitions
  • Several other performance indicators such as:
    • Event duration
    • Event size - both gross and net
    • Ticket sales and prices
  • Events by industrial sectors
  • Seasonality of events.


  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • "AEV is a powerful voice behind the venues that hold incredible events that enable the meetings of millions of people - an integral part of the experience economy"
    Julia Galbraith
    Marketing Manager – Exhibitions, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Simpson
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre