09 Oct 2020 by: Nicky Hunter ACC Liverpool

ACC Liverpool has launched a new 360 virtual venue tour to enable event organisers to take a remote journey through the campus.

Viewers are able to explore every part of the waterfront venue which includes ACC Liverpool, Exhibition Centre Liverpool and the M&S Bank Arena.  The tour includes high resolution 360 degree photography, interactive hotspots containing the latest information such as revised covid-secure capacities which will be put in place when large scale conferences, meetings and exhibitions are able to restart.


Visitors are able to explore the blank canvas of each space as well as the versatility of the campus such as when transformed into banquet halls or exhibitions.

Adrian Evans, assistant director of conference and exhibition sales, said: “In the current climate, we know that site visits may be challenging for event organisers so we wanted to ensure that as well as being available here in person, we could also offer the very best virtual product to our clients. That’s why we have invested in a new 360 virtual tour, to allow event organisers to navigate through every room and meeting space without leaving the comfort of their desk.

“Organisers can explore layouts and click on interactive hotspots which include details such as revised room capacities and key features. While nothing beats face to face interaction, we are pleased to be able to show organisers the versatility of our campus virtually, with the high level of detail they need for their planning.

“Despite the current challenges our industry is facing, conferences and exhibitions will return and now more than ever, our focus is on finding new ways to make the event planning journey as smooth as possible.”

ACC Liverpool recently created a virtual visitor flythrough to highlight the measures the campus has put in place to ensure it is covid-secure, this can also be viewed within the new 360 Virtual Tour.


The flythrough features updated compliance plans, introduced in line with the government approved ‘All Secure Standard’ and as part of a series of accreditations received including VisitEngland’s We’re Good to Go industry standard and the Meetings Industry Association’s ‘AIM Secure’ standard for business events.


Measures include protective screens at welcome desks; hand sanitisers throughout including wall-mounted and free-standing; one-way systems; anti-viral electrostatic spraying machines; socially distanced meeting rooms and bathrooms as well as new digital and print messaging across the campus.


The ACC Liverpool Group is a member of the event industry initiative ‘Project Confidence’ consisting of partners across industry bodies ESSA (Event Supplier and Services Association), the AEO (Association of Event Organisers) and AEV (Association of Event Venues).

Explore the new Virtual Tour here -   



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval