East of England Arena welcomes key new sponsor.


East of England Arena welcomes key new sponsor.

04 Feb 2019 East of England Arena and Events Centre

The East of England Arena and Events Centre (EEAEC) has announced that Pearce Hire, providers of event production, lighting, audio, rigging and power distribution services to the event industry, will be the venue's latest sponsor.

Shaun Pearce, managing director of Pearce Hire, explained the company's decision to formally sponsor the venue, saying, "We believe that the region deserves to have an events venue that can compete on a national basis to draw top levels shows, events and entertainment for the people of Peterborough and the surrounding area."

"The venue has transformed itself over the past 2 years," continued Pearce, "and we are proud to have been part of that process. Becoming a sponsor for the venue means we are continuing and deepening our commitment to the East of England Arena and Events Centre."

Jason Lunn, EEAEC's venue director, warmly welcomed the decision, "Pearce Hire has been a principle supplier to our venue for several years, and over that time we have developed a constructive and positive working relationship that has been of tremendous benefit to the Arena. To have them as a sponsor of the venue is not only great news for the venue, but for our customers too, thanks to the expertise and knowledge that Pearce Hire consistently brings to our customers' events."



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval