Olympia London awarded Superbrand for fourth consecutive year


Olympia London awarded Superbrand for fourth consecutive year

07 Dec 2020 by: Olympia London Olympia London

As well as being awarded Superbrand status for the fourth year, Olympia London is one of leaders in the “Event Venue” category for the second time. Its 134-year heritage and the event expertise it offers have once more captivated hearts and minds in the industry and beyond who independently voted against three core factors: quality, reliability and distinction.


The voting process is also influenced by both short and long term factors, such as the brand's current profile, latest marketing activities and new product or service developments in order for Superbrands to provide a holistic picture of how brands are currently perceived. It follows a voting process involving 2,500 business professionals with purchasing or managerial responsibility, supplemented by an expert council comprising 20 senior business-to-business marketing leaders.


Damon Segal, Co-Founder, The Academy of Chief Marketers (Superbrands UK) commented: "We are excited to have Olympia London on board with us and look forward to them being part of our community of collaborative senior marketing and brand focused members." 

Olympia London’s recognition follows the announcement of the first leading brands partnering in its £1.3bn redevelopment, that will transform the venue into a world-leading cultural destination. Global hotel group Hyatt, affordable-luxury, boutique hotel chain citizenM, and live entertainment company AEG Presents, have all signed long-term agreements to operate out of the London venue.


The redevelopment will create a new cultural hub that includes a four-screen arthouse cinema, 1,500-seat theatre, live music venue, restaurants, shops, cafés, two hotels, office and co-working space and 2.5 acres of new public space created.

Olympia London’s Managing Director, Nigel Nathan said: “Being awarded Superbrands status for a fourth consecutive year cements our position as a leader in the events industry and a true asset to London. We’re working closely with our clients to plan the restart of inspiring events in 2021. We aim to continue leading in our sector and enhancing our visitors’ experience with the biggest investment in our history. This development is set to elevate Olympia London to deliver richer experiences for everyone to enjoy.”



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval