Sir Clive Woodward at National Sales Conference


Sir Clive Woodward at National Sales Conference

10 May 2017 by: Maggie King Coventry Building Society Arena

England rugby’s world cup winning coach is making a special appearance at the UK’s leading conference for sales leaders and sales professionals.

Sir Clive Woodward – the architect of England’s greatest sporting achievement since 1966 - is making a keynote speech at the National Sales Conference on November 30 at the Ricoh Arena.

The iconic tactician has swapped the dugout for the conference room to deliver insight into the importance of a winning mentality and how marginal gains can have a huge impact on a team.

The National Sales Conference is attended by more than 600 of the UK’s top sales performers from some of the world’s leading brands.

This includes managing directors, sales leaders and managers from reputable companies such as Aston Martin, Samsung and Sky.

Steve Lindsey of Lincoln West, organiser of the National Sales Conference, said: “This conference is all about helping sales people to develop a winning mentality and maximise their performance, and you don’t get much better than Sir Clive Woodward!

“England winning the world cup in 2003 was a great example of positive team work, and we think Clive’s take on what happened behind the scenes throughout the tournament will inspire our visitors in their everyday working lives.

“As well as inspirational talks, we will also have a vast array of exhibitors to introduce delegates to innovative sales techniques, offer business advice and even drum up new business leads.

“More than a third of our visitors are personally/directly responsible for sales revenues of up to £50 million, so this is a fantastic place to network and share best practice with one another.

“With that in mind, we are also launching a directors’ discussion forum this year so the UK’s top sales leaders can share and discuss today’s challenges, trends and the future of the sales.

“Over half of our tickets for the event have been sold with seven months still to go, so we’d urge people to act fast.”

Other keynote speakers on the day include body language expert Allan Pease, communications expert Andy Bounds and expert on the future world of work Dr Graeme Codrington.

Andy Gibb, managing director at the Ricoh Arena, added: “It’s great to have the National Sales Conference returning again this year.

“Persuasion is a real art so; it’ll be interesting to hear what some of the best people in the business have to say about selling.

“Our own sales and events team did a fantastic job securing 777 events at the Ricoh Arena last year, and we’re hoping the National Sales Conference will help us to build upon that.”

For more information about the National Sales Conference visit




  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval