AEV

The International Centre, Telford Launch the First Virtual Reality Site Tour

News

The International Centre, Telford Launch the First Virtual Reality Site Tour

13 Jul 2016 by: The International Centre, Telford Telford International Centre

The International Centre, Telford is changing the face of venue marketing with the launch of a 360° virtual reality site tour.

National event organisers and their intermediaries now have a unique opportunity to view the Midlands located venue in an imaginative way.  Offering 360 degree views of the venue, the VR film utilises an emerging media, transforming 2D technology into an immersive user experience.

Alison Griffin, Sales & Marketing Director, outlined the aim of the project, “We recognise prospective clients have time constraints in researching new venues and our VR site tour provides a captivating time-saving solution, enabling event bookers to experience all the venue has to offer, but without having to leave their office or desk.

She continued, “The video takes the user through a virtual reality journey, sparking their imagination and allowing them to visualise their events within the venue.  Having started their experience virtually, our next step is to invite the user to visit Telford and find out more”.

Southwater Event Group CEO Tom Gray, owner of The International Centre, Telford said: “Exploring new technology is an essential aspect of our business, and to be among the first in our industry to utilise VR technology is hugely exciting.  It’s great to see our venue marketed in this way and we are already looking at our next VR tour to promote our new hotel and multi-storey car park complex.”

The VR features a range of events recently held at The International Centre and enables the venue to highlight the versatility of their 15,000sqm of event space.

ENDS

Contact:

Ashleigh Camp, Marketing Executive

Ashleigh.camp@southwatereventgroup.com

To book an appointment please contact sales@southwatereventgroup.com

Loading

Testimonials

  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great catering...is essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval