GDPR - Who's still not getting it?07 Sep 2017
This time next year the world of consumer data will look very different as the full effects of new General Data Protection Regulation (GDPR) will be enforced across the UK and Europe.
No sector and no company will be beyond its remit, ignoring the changes aren’t an option and in an industry where often data is king or at least key to many a members sales endeavours, not getting this right by May 2018 could spell trouble.
The threat to business is very real and to those that have the misfortune of falling foul, it can be expected that fines up to 4% of your global turnover would not be out of the question. Several conversations along the lines of "Brexit will save us", have been had, but simply put, it won’t; you need to heed the Information issued by the Commissioners Office, the independent body set up to protect public data privacy. You can access their very clear info graphic and more detailed slide show come pdf as well as a whole host of information on this topic via the Information Commissioners Website (ICO)
It probably sounds like quite a bit of work and to most it will require changes in protocol but there are opportunities to make this work better for you. It’s an opportunity to build trust with those who exist within your databases and consent is the key word. Companies that have already been through this process have found increased levels of engagement and ROI based on the information they have served. Smart companies will make this work for them and you will be the ones who come out the other end with a far better understanding of your audience and the ability to send relevant content.
Our sister association recently ran a webinar that was available to all. If you didn’t see it live, you can now view the recording below: