30 Aug 2018

The event industry golf day In the Rough, organised by ESSA and held at Celtic Manor Resort on 19 July, attracted 124 golfers in 31 teams whose charitable donations throughout the day and at the evening dinner, attended by 160 guests, raised over £7,000 for Sparks children’s medical research charity and Macmillan.

ESSA director, Andrew Harrison, commented “In the Rough 2018 delivered on every level, our golfers were delighted with the course, the hospitality provided by the tee sponsors came in for particularly high praise. All attendees were treated to a warm and sunny day and the evening dinner was a great social event for all those attending with plenty to get involved in.”

The golfers were offered a traditional golfer’s breakfast before a shotgun start at 11am sharp. All of the teams were provided with two buggies, and as they left the clubhouse it was somewhat reminiscent of the original Le Mans start.

In the Rough features both an individual and team competition, with Dean Dyer of Electra Events & Exhibitions taking first place, followed, in second place by Johnno Gordon of Mash Media, and James Rawlins of Electra Events & Exhibitions coming third. The winner of the team competition was Electra Events and Exhibitions, with Cite Building Services coming second, and Perton Signs coming third. The Stake Holder salver was won for the third year in a row by the supplier community.

“All of the feedback we have received has been very positive and the success of an event like this does depend upon the companies that are prepared to support the event. I would especially like to thank our headline sponsors beMatrix, and our event partners – Mash Media, Jungheinrich Event Hire, beMatrix, InEvexco, GES and Perton Signs – whose contribution made the event possible,” added Harrison.

This year there was a full complement of tee sponsors with many providing refreshments, entertainment and mini competitions on their tees. Tee Sponsors for In the Rough 2018 were InEvexco, Briggs Equipment, Exhibition News, Modex Exhibitions, AEO/AEV, Aluvision, Freeman, Towergate, The Barista, Concept Furniture International, Jungheinrich Event Hire, GES, Ottimo, Electra Events & Exhibitions, Reeds Carpets, Equinox Designs, Olympia London, and beMatrix.

“I think that we can say In the Rough 2018 was a great success, everyone who attended seems to have had an enjoyable day and we are already looking at plans for In the Rough 2019,” concluded Harrison.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
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    Mathew James
    Head of Brand, Telford International Centre
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    Charlie Hodgson
    Managing Director at The Kia Oval