60 seconds with the chair - Jazmin Beale - Marketing & Comms Working Group


60 seconds with the chair - Jazmin Beale - Marketing & Comms Working Group

18 Nov 2015

Jazmin Beale is the chair of the Association of Event Venue's Marketing & Communications Working Group. Eminently qualified for this role, Jazmin is the the holder of a first class honors degree in marketing and has built her career within the events industry starting with Clarion and now as Head of Marketing and Communications at Olympia London. Jazmin is also a winner of the Emprise Young Persons Award and was named as one of the industry’s 30 most influential people under 30 by EN magazine.

What brought you into the event industry

While working at marketing agency DWC, I experienced my first ‘show campaign’ and was hooked.

Why did you get involved with the association working groups?

It's a unique chance to share best practice, which is important especially as our industry is actually quite specialist.

What do you think the best show, exhibition or conference was last year?

Gosh I loved BE:FIT - anything fitness or gym-related makes me very happy!

What will be the next big change in venues?

Top Secret. But you'll find out soon enough...

What piece of event tech is going to be indispensable in the future?

Smart wristbands. I think what Disney are doing with their MagicBand is incredible.

What's your favourite quote, saying or motto?

“Do, or do not do. There is no try" Yoda

What's the best piece of advice you've ever been given?

To enjoy work. I'm so lucky to be part of the Olympia London family, feeling like I am contributing to something amazing is very rewarding.

What film, book or TV series have you been recommending to others recently?

I'd much rather spend my time eating delicious food: so my restaurant recommendation would be Barrafina or Bocca Di Lupo.

What music are you listening to at the moment?

Whatever's been played in my Spin class. I don't know how our instructor finds so much fab, motivational music!

If you could attend any event, in the past, present or future, what would it be?

I would have loved to attend the Adele concert at the Royal Albert Hall.




  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval