AEV and VEI announce partnership


AEV and VEI announce partnership

29 Apr 2021

The Association of Event Venues (AEV) and the Virtual Events Institute (VEI) have formed a strategic partnership to deliver knowledge and education on digital and hybrid events to help upskill event organizers in the UK.

The VEI provides training and education for event professionals and marketers on virtual and hybrid events. Since launching in July 2020, the VEI has certified more than 1,800 event professionals as part of the VEI Certification Program. The online training program comprises 11 on-demand modules, providing a step-by-step guide for all event disciplines, across sales, marketing, content, and operations.

The AEV is the trade association representing the interests of UK and international event venues.

Speaking about the partnership, AEV director Rachel Parker, said: “VEI has developed an excellent framework to deliver quality learning resources on hybrid and virtual events, and I’m confident this partnership will be a great asset to our members.”

asSophie Ahmed (pictured), co-founder and chief executive officer of VEI, said: “We are delighted to be working with such a pioneering association. The VEI Certification Program will help AEV members to up-skill and grow their businesses and communities to meet the demands of an always-on future of events.”

VEI also has established partnerships with Informa Markets, UFI, MPI UK&I, AEO, EVCOM, Soundings Connect, EMA, and will be announcing further partnerships in the coming months.

Discount code available to AEV Members, please contact to find out more.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval