AEV announces Samme Allen as host for 2021 Conference at BDC


AEV announces Samme Allen as host for 2021 Conference at BDC

21 Oct 2021 by: AEV Team

We are proud to announce that Samme Allen, speaker, event designer and founder of, will be hosting its annual conference on Friday 26 November 2021 at the Business Design Centre (BDC), London, with the theme ‘Disruption: the new norm.’

AEV director, Rachel Parker, said, “I am delighted to announce that Samme will be hosting our conference. Her brand of high energy moderation and facilitation is exactly what we need as the industry returns to normality or the new normality in which we find ourselves. 


“We’re taking advantage of Samme’s extensive experience as an inspiring ‘emcee’ and meeting designer to increase involvement and participation, and working with her to develop the conference content to be more inclusive and diverse than ever before “.

A self-confessed design experience nerd, Samme is passionate about sustainability in event design, participation and engagement and would love to see a world where “boring meetings are the only things that become extinct.”

“Samme’s passions for diversity and sustainability, and her experience of designing meetings that make a difference, are an ideal fit with our conference goals this year and we will be announcing the full programme shortly,” Parker concluded.

Visit to explore the programme and book your place at AEV Conference 2021.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval