AEV launches working group to address venue strategy


AEV launches working group to address venue strategy

14 Mar 2022 by: AEV Team

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We are proud to announce the formation of the Venue Strategy Working Group.

The working group evolved out of a regular but informal meeting of event professionals during the pandemic led by AEV director Rachel Parker.

The group, which met officially for the first time on 7 March, is chaired by Anna Clover, executive director of event management and guest experience, ExCeL London, with Neil Chandler, venue operations director, QEII Centre, as vice-chair.

The group will focus on building and sharing a knowledge base in planning, with particular reference to building back the industry post-covid. AEV said it will also aim to “raise awareness of long-term thinking at all levels among the membership and produce guidance and advice on developing relevant venue strategies”.

Clover said: “The concept for this new working group was initially devised during the pandemic, but all of us recognise the importance and need to continue to share knowledge venue-to-venue and to approach key matters more strategically. We’re delighted to have now formalised this and look forward to playing our part in fully restoring the events industry.”

Parker said: “I had the pleasure of chairing the group in its informal existence during the pandemic, and now is the right time to bring it into the family of working groups as a fully constituted member. The formation of this group is an important and timely one, as it will be identifying and discussing the challenges faced by venue leadership teams today, and looking for informed, collaborative, and progressive solutions.”



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval