AEV reveals industry growth with publication of SASiE report.


AEV reveals industry growth with publication of SASiE report.

20 Feb 2018

The Association of Event Venues (AEV) has released a selection of key findings from the annual Size And Scale index of Events (SASiE) report for 2016, published this month by the AEV, Association of Event Organisers (AEO) and Event Supplier and Services Association (ESSA). This edition of the SASiE report includes, for the first time, a detailed and quantitative trends analysis based on 3 years of consistent data across several key metrics.

Nigel Nathan, managing director, Olympia London and chair of the AEV research group welcomed the publication of the report, saying, “This new edition of SASiE further widens and extends our view of the industry. It complements the detailed collection of benchmark data for 2016 with a year-on-year analysis, that reveals exciting growth in the number of exhibitions being held at the UK's main exhibition venues. This report provides essential, quantified marketing intelligence to organisers, venues, and suppliers of every size.”

The trends analysis section of the report reveals growth across other metrics too, notably the average number of exhibition open days which showed a significant rise in 2016. Gross average trade exhibition size showed steady growth since 2014, as did overall visitor numbers across trade and consumer shows.

Rachel Parker, AEV director, welcomed the ongoing results of the research, saying “Three years of collected data allows SASiE to make a quantifiable assessment of changes in the size and scale of events. We will be building on this dataset with the 2017 report which will be in production soon.”

Parker concluded, "I’d like to thank the AEV Research Group for its sterling work in bringing the SASiE reports together, and the participants who have collected and collated the essential data and made it available to the group. I would encourage any venue or organiser business, who would like greater insight into headline trends like these to contact AEV and find out more about joining the SASiE initiative.”



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval