EIA unveils first-ever sustainability commitment framework for its members


EIA unveils first-ever sustainability commitment framework for its members

23 Jun 2021

The Event Industry Alliance (EIA), comprising the Association of Event Organisers (AEO), the Association of Event Venues (AEV) and the Event Suppliers and Services Association (ESSA), has launched a new and comprehensive sustainability commitments framework.


Originally conceived in the cross-association Sustainability Working Group in 2019, the objective of developing a self-scoring system of sustainability commitments began with the help of sustainability specialists The MICE Machine, who held a series of workshops at Informa PLC, generously funded by Olympia London, in March and August 2019. The cross-association Sustainability Commitments are inspired by Informa’s own sustainable event Fundamentals which it has open sourced.


The chair and vice-chair of the Sustainability Working Group in 2019, Martin Cottrell, A1 Event Cleaning Services, and Lucille Ryan, Informa PLC, then led the group to carefully analyse how sustainability concepts pertained to specific sectors and practices.  A sub-group was then created specifically to composite the research into a set of viable sustainability principles for venues, organisers and suppliers.


Rachel Parker, AEV director and EIA board member, explained how the commitments would work, saying, "These are not prescriptive rules or membership requirements - they are a confidential guidance tool for event industry businesses to measure and chart their own sustainability progression against a carefully selected set of criteria, relevant to their field of work."


Parker continued, "I'm incredibly proud of the work done by the cross-association Sustainability Working Group in producing these commitments. Whether businesses have widely implemented sustainability policies, or whether they are just starting out on the road, these commitments are a fundamental route towards meeting sustainability goals."


Lucille Ryan, chair of the working group since 2020, added, "For the first time the event industry has a set of common sustainability commitments with sector specificity. The framework we have developed will allow our members to build on their own sustainability practices, identify areas that need focus, and take advantage of a library of resources and advice that will be under constant development. Sustainability practice can move quickly as new materials, facilities and technologies become available, and the working group will be working continuously to evolve these commitments over time, and build case studies to bring them to life."



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval