Marketing and Comms Working Group - 11 June 2015


Marketing and Comms Working Group - 11 June 2015

13 Jul 2015

The AEV's Marketing & Comms Working Group met for the second time this year at the NEC on June 11 2015, and was well attended with 18 members present including several new faces.

The meeting enjoyed presentations from two guest speakers, Murray Dickson from The NEC and Sarah Whittaker & Tarah Hewitt from The Ticket Factory. Dickson addressed the meeting on the subject of iBeacons, Apple's indoor positioning and point of interest technology, and provided much insight into how this technology is currently being used, and its future in venues and events. Whittaker and Hewitt presented members with a history of ticketing technology, before outlining what the future might hold for event ticketing.

The Working Group's round table news formed a substantial part of the day's agenda. Members were keen to share good news, much of it related to investments in expansions and improvements to their respective venues.

The Working Group agreed to reduce the number of meetings to two per year, and extend the length of each meeting from two to three hours. The Marketing and Communications Working Group convene for the last time this year on October 28 at ACC Liverpool, and will feature speakers from the principal media monitoring agencies.

The meeting concluded with an exclusive tour of the NEC's Resorts World, a £150m integrated leisure and entertainment complex due to open this Autumn.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval