Our 4th SASiE report is now available!


Our 4th SASiE report is now available!

17 Sep 2018 by: AEV Team

We are proud to announce the publication of the Size And Scale index of Events (SASiE) report which includes detailed quantitative analysis data generated by hundreds of events in 2017. The SASiE report also includes trends analysis across 4 years of data collected on key metrics and points to an event industry showing resilience to macro factors like Brexit.

Nigel Nathan, MD Olympia London and Chair of the AEV Research Group, welcomed the publication of the final draft of the report saying, “SASiE is quickly becoming a vital benchmarking guide and an essential addition to any event industry intelligence toolkit. As the project enters its fourth year of publication, it grows in value and importance, and I’m pleased to see so many members participating.”

Rachel Parker, AEV director, greeted the ongoing results of the research, saying “SASiE is certainly living up to its expectations, and its relevance is also growing as more businesses choose to participate and contribute their data to the project."

Parker concluded by thanking those responsible for SASiE, "Nigel Nathan and The AEV Research Group deserve our thanks for their unstinting efforts to collate and build this fourth edition of the SASiE report. I’d also like to thank all the participants who have generated and collected the essential data and submitted it to the group. Any venue or organiser business, who would like greater insight into headline trends like these should contact us at the AEV to find out more about joining the SASiE initiative.”

The newly published SASiE report for 2017 is distributed free of charge to all participating businesses and is also available to non-participants from the AEV for £349 + VAT.

If you would like to gain access please contact Alden or Dani via 



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval