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'PROJECT CONFIDENCE’ INTRODUCED AS NEW CROSS ASSOCIATION WORKING GROUP

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'PROJECT CONFIDENCE’ INTRODUCED AS NEW CROSS ASSOCIATION WORKING GROUP

01 Jun 2020 by: AEV Team

The Event Industry Alliance (EIA) – the collective associations of AEO, AEV and ESSA, is pleased to introduce its latest cross association working group initiative – ‘Project Confidence’. 

The purpose of the group is to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on the work being done to facilitate the safe resurgence of events, at the earliest opportunity.

The group, co-chaired by Louise Day, assistant director of marketing and communications at Manchester Central and Kate Simpson, marketing and communications director at the Business Design Centre, brings together some of the most talented marketers within AEO, AEV and ESSA membership.

It will look to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases.

Day says; “It’s a real privilege to work with colleagues across the industry as part of this unique collaboration. We all recognise the importance of coming together to create a unified voice for our industry; one that not only amplifies the significance of events and the value they create but one that helps reassure our clients, partners and customers that we’re working tirelessly to get events back in business.”

Simpson says; “The events industry has been working hard over the last few months, in both lobbying the government and planning how events could now look and safely operate. The aptly named ‘Project Confidence’ is a key step in providing reassurance to all those who attend and participate in events, that we collectively as venues, organisers and suppliers, are doing everything we can to create safe spaces for people to meet again. I am proud to be working alongside members of all three associations in establishing communications that will support the work that has been going on behind the scenes to make the return to events a reality.”

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Testimonials

  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great catering...is essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval