Stand as One and #LightItInRed


Stand as One and #LightItInRed

15 Sep 2020 by: Light It In Red team


"Global Day of Action" - Wednesday 30th September 2020

A message from the LightItInRed team:

#LightItInRed are once again supporting #WeMakeEvents in their campaign to raise awareness for the dire situation currently being faced by the live events industry.

This next stage in the campaign will be known as ‘Stand as One’.

Our industry is important and contributes billions of pounds each year to the UK economy; due to COVID-19 it needs immediate help. We want our future to continue to create millions of memories with the stories to match - it’s what we do best.

‘This industry creates millions of memories with millions of stories,
stories that are told and retold to friends and families around the world.’

Without significant and immediate support the entire live events sector supply chain is at risk of collapse.  Red Alert – Stand as ONE, is a campaign to raise public and media awareness in support of the live events sector which employs over circa 1,000,000 highly skilled people in the UK, all of whom have had no work since March 2020 with little likelihood of restarting until Spring 2021. 

The campaign is being run by a large and growing industry collective of trade bodies, businesses and freelancers affected by the shutdown all working together. It spans online and social messaging, video, case studies and legal outdoor events to gain media attention.

Our aim is to have significant financial support extended for the people and companies in this sector until they can return to work. We call on you to stand as one, united in our common cause to save our industry. 


We are once again asking buildings to be turned red to highlight all those affected by the ongoing situation in our industry.  If you are able to please also project the #WeMakeEvents logo and videos onto your building or structure.  All of these assets can be found in the TOOLKIT at

This Global Day of action will see our industry unite as never before, with activities throughout the day culminating in buildings turning red from 8pm - 11pm (Local Time).

The UK lit 700+ buildings, structures and homes in red on August 11th and we would like to increase this number on the September 30th.

Red has always signified ‘stand by’ in theatre, we are standing by to go back to work. It now also signifies we are at RED ALERT. We Stand As ONE as we highlight the need for support if the live events industry is to survive.


If you are lighting your venue, building, van, field, or house red please make sure you register.  We want to fill our map with supporters.

Register your Building

We understand that even more of our colleagues are now without work or financial support.  If you are unable to take part in Light It In Red, please visit to find out about our regional activities, sign up to receive email updates from the campaign and download our TOOLKIT.  Here you will find different ways you can get involved with the campaign.  These include ’Tell Us You Story’ as a video or written message, ‘Step Into The Light’ photography brief, WRITE to your MP guidelines and also the new #WeMakeEvents logo to add to your social media profile.

We look forward to seeing your photos & videos from this Global Day of Action.




  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval