Project Recovery

We'll be back soon

As a year like no other draws to a close the Project Confidence/Recovery messaging will resume in the new year - this will allow for renewed direction and considered messaging.

Feel free to continue to post any related messaging using the tags; #projectrecovery, #projectconfidence in the meantime.

Thank you for your consistent support, willingness and positivity. We remain and will face whatever next year brings together and look forward to the time when we can meet again.

Important Update

As a result of the uncertainty our industry continues to face and our efforts to secure a much needed support package, our formerly known #ProjectConfidence campaign has become #ProjectRecovery until further notice.


This cross association project was created to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on our work to facilitate the safe resurgence of events, at the earliest opportunity.


  • Work collaboratively to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases, providing the right information at the right time in the right manner.
  • Develop a common language and narrative, ensuring key messages are relevant and resonate with each stakeholder group, as well as reflective of current sentiment at each phase
  • Demonstrate, with transparency, that the events industry is taking an active role in its own recovery and is ready to manage the safe return of live events
  • Reinforce the value of the events industry; the need to safeguard it and why it’s important to prioritise its resurgence

Let's get social

When posting on social, it would be beneficial to tag other industry related accounts in the images as a means of increasing visibility of the campaign and sharing the reassurance message to a wider, and relevant, audience.

Some good tags to include are as follows: Conference News (conference_news), Exhibition News (@exhibitionnews), Event Industry News (@eventnewsblog) and Visit Britain (@visitbritian), but we also suggest that each of you tag your relevant convention bureaus and council accounts as well as any clients or partners that you feel will help amplify the campaign.


We’re seeking support from right across our industry; we need as many event professionals as possible to get behind Project Recovery and what it stands for. Pledge your support for the work we’re doing with our fellow associations by:

  • Post the following message on your social channels 
  • Adopt the following badge and use on your websites, email signatures and social profiles to demonstrate your support!


Twitter, LinkedIn and Instagram:

Our friends @AEVnews @AEOnews and @ESSAnews are working together to bring organised events back safely.

The events industry creates real value for our economies.

It is so important that it is protected and safeguarded for the future.

We support #ProjectRecovery






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  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • "AEV is a powerful voice behind the venues that hold incredible events that enable the meetings of millions of people - an integral part of the experience economy"
    Julia Galbraith
    Marketing Manager – Exhibitions, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Simpson
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre