Olympia London

Olympia London

20 Feb 2020

The Grand Plan is our strategy for championing green practice, connecting communities, and empowering our staff, service partners and event industry peers. It gives all those associated with the venue the opportunity to leave their mark on our iconic brand.

Working across three focus areas: Community, Education and Environment, the ultimate goal of The Grand Plan is to leave a positive impact through all that we do. In turn, securing Olympia London’s legacy as a destination for education, inspiration and entertainment for another 130 years and beyond.


Home to some of the world’s most iconic and prestigious events since 1886, Olympia London has, and always will be, a business that keeps people at its core. From building benches at local schools, to raising money for charity and protecting memories made at the venue through an archive programme, we are committed to understanding, supporting and raising awareness of our local community’s needs.

The Earls Court & Olympia Charitable Trust provides support to charities and organisations within the London Borough of Hammersmith and Fulham, as well as the Royal Borough of Kensington and Chelsea. Its primary focus is to benefit young people, with a particular emphasis on education, health and personal development. We welcome any application for funds to be considered by our trustees. 


At Olympia London we believe that positive change and continued growth is most successfully driven through education and empowerment, not just for our own staff, but also our clients, service partners and the wider event industry.

We are passionate about sharing our 130+ years of event experience with professionals at every stage of their career. The Olympia London blog showcases thought leadership and insight from across the industry, members of our leadership team chair several Event Industry Alliance (EIA) and Association of Event Venues (AEV) working groups, and we are proud to have maintained a student placement programme for more than 15 years. 


As one of the founders of the British Standard for Sustainable Event Management, Olympia London has always been at the forefront of event sustainability, and is dedicated to reducing and mitigating any negative impacts of our business. In fact, we played an instrumental role in developing ISO 20121 and were the first venue to be certified to this standard. The venue continues to be externally audited and certified.

We want to empower our organisers to make informed choices when it comes to the sustainability of their shows. We are the only venue to provide free sustainability reporting to help event organisers achieve targets and encourage greener practice; in addition to valuable industry insight

With this focus on collaborative efforts, we are making meaningful progress in many areas; one being that 100% of our waste output is diverted from landfill, with 98% of it recycled at our local waste management plant and the remaining 2% being recovered as waste for energy.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval