Is Gen Z the missing link when it comes to solving the event industry's current recruitment challenges?

Is Gen Z the missing link when it comes to solving the event industry's current recruitment challenges?

13 Jul 2022 Church House Westminster

Our Head of Marketing, Elana Kruger, is a keen advocate for careers in event marketing. For the past 18 months, Elana has taken on four work placement students from Westminster College. The placement of one of the students has resulted in David Nagles joining the venue team.


This Summer sees another intake for work experience, this time a total of four Year 10 students.


As we build back after the pandemic, with the events industry facing labour shortages and recruitment challenges, Elana believes raising awareness of careers in event marketing is key to recovery. “We’ve returned from the pandemic, having lost a large pool of talent to other industries. The responsibility lies with us to fly the flag for our industry to attract new talent. Gen Z-ers (or “digital-ites”) offer a unique mindset, fresh perspectives, and insight. They inspire businesses to nurture diverse teams and embrace technology. Their entrepreneurial mindset is linked to making a positive difference in the world especially when it comes to the environment and sustainability.”.


Elana recently took part in a career fair at a secondary school in South London. The evening was attended by students aged between 13 and 17, covering Years 9, 10, and 12.


During the evening Elana showcased possible paths of progression for careers in event marketing. She outlined the importance of events as a marketing tool for brand activation, hospitality, and team building. Together with the students, she also explored various job roles for careers in event marketing, including content creation, social media, PR, advertising, website, and email marketing.


Being part of a larger venue team, work experience also offers an opportunity to develop associated skills such as sales, operations, event management, and production. This means that students will be presented with exciting opportunities to find their niche.


Contact us if you’d like to find out more about your work experience at Church House Westminster. Please get in touch with us via our contact form or give us a call on 020 7390 1590.  



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval