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Member Zone Releases


13 Jul 2016

The International Centre, Telford Launch the First Virtual Reality Site Tour

Telford International Centre

The International Centre, Telford is changing the face of venue marketing with the launch of a 360° virtual reality site tour.

National event organisers and their intermediaries now have a unique opportunity to view the Midlands located venue in an imaginative way.  Offering 360 degree views of the venue, the VR film utilises an emerging media, transforming 2D technology into an immersive user experience.

Alison Griffin, Sales & Marketing Director, outlined the aim of the project, “We recognise prospective clients have time constraints in researching new venues and our VR site tour provides a captivating time-saving solution, enabling event bookers to experience all the venue has to offer, but without having to leave their office or desk.

She continued, “The video takes the user through a virtual reality journey, sparking their imagination and allowing them to visualise their events within the venue.  Having started their experience virtually, our next step is to invite the user to visit Telford and find out moreâ€'.

Southwater Event Group CEO Tom Gray, owner of The International Centre, Telford said: “Exploring new technology is an essential aspect of our business, and to be among the first in our industry to utilise VR technology is hugely exciting.  It's great to see our venue marketed in this way and we are already looking at our next VR tour to promote our new hotel and multi-storey car park complex.â€'

The VR features a range of events recently held at The International Centre and enables the venue to highlight the versatility of their 15,000sqm of event space.



Ashleigh Camp, Marketing Executive

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