Olympia London launches round tables programme


Olympia London launches round tables programme

25 Feb 2020 Olympia London

For over 5 years, Olympia London has delivered a client survey, in partnership with one of the world’s largest research companies, Kantar TNS, seeking to better understand organisers, visitors and exhibitors’ expectations on what a “world class destination” meant to them. Listening to their feedback, the venue then incorporated research findings to guide plans for the biggest investment in its 133-year history, which will add new features to its existing Grade II listed buildings, including leading hotels, restaurants and performance venues, ideal for post-event activities.


Since getting full planning permission for the £1bn transformation, the historic London landmark has focused its attention on defining plans to expand into a world-leading event, culture and entertainment destination. Now, it is bringing the event industry together by introducing “Shape the Future”: a series of round tables designed to reveal an uncompromising look into the customer experience and future of events.


Gathering top experts in sustainability, technology, trends and customer experience, Olympia London is investing in the series where organisers and industry peers will share experiences and expectations, guided by specialist mediators.

Opening the first round of the series, “Shape the Future” will bring award-winning global strategy consultancy Clear M&C Saatchi to disclose key consumer trends for the near future and beyond. Experts Anna King and Stephen Haggarty will mediate the topical session and guide participants through a series of strategic research findings, shared exclusively with organisers.


With 133 years of experience delivering inspirational events, Olympia London is one of the original venues to draft and implement the eGuide, and continues to be a team player in the industry with staff extensively supporting the AEV Working Groups and sharing sustainability expertise via its Grand Plan initiatives.

Seeking to contribute further, the venue plans to release key learnings from each round table session, continuing to share knowledge and insight with the industry. To learn more about “Shape the Future”, please contact Olympia London’s Press Office > 



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval