Yorkshire business leaders launch Harrogate ambassador programme
A group of North Yorkshire VIPs are using their influence to bring business to the region under a new ambassador programme launched by Harrogate Convention Centre.
With visitors to the North Yorkshire venue worth an estimated Â£60million a year to Harrogate's economy, the ambassador programme has assembled experts from a number of sectors including politics, business, health, hospitality and education to attract events to the town.
Simon Kent, director of Harrogate Convention Centre, said: â€œHaving an ambassador programme is essential for large event centres in today's industry.
â€œWe now have on-board a very respected group of people who can use their influence in their particular sectors to help attract conferences or exhibitions to the venue.
â€œThe ambassadors will have the full backing of the Convention Centre sales team which has already brought more than Â£780,000 in signed and issued contracts in April alone.
â€œAt the launch of the scheme earlier this month we welcomed 13 inaugural ambassadors and we hope to attract many more who are passionate about the success and profile of our area, by the end of 2017.â€'
Mr Kent added: â€œI urge anyone who thinks they may have the influence to bring something to the ambassador programme to get in touch.â€'
Sharon Canavar, director of Harrogate International Festivals, is amongst the first to join the programme.
She said: â€œBeing an ambassador for the Harrogate Convention Centre, creates the opportunity to speak to my networks about the potential to bring new business to Harrogate, and where appropriate support the Convention Centre to retain and develop their current business.
â€œWhat better way to work in partnership with like-minded individuals to showcase the fantastic destination, venue and cultural offer that Harrogate has at its disposal for visitors?â€'
The coming month will see the pace maintained at the Convention Centre as it welcomes the return of the BBC Good Food Show from May 5 to 7 and The Stitching, Sewing and Hobbycrafts Show, which comes to Harrogate for the first time from May 11 to 13.
Meanwhile, animal experts from around the world will be at the Convention Centre for the five-day International Sheep Veterinary Congress, which begins on May 22.