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14 Jan 2025

YORKSHIRE VENUES MERGE IN BRAND REVAMP

The Great Yorkshire Event Centre
YORKSHIRE VENUES MERGE IN BRAND REVAMP
GYEC rebrand launched with events team and Events Director Richard Moorhouse and CEO Allister Nixon

The Pavilions of Harrogate and the Yorkshire Event Centre have been merged to become the Great Yorkshire Events Centre, marking the start of a new chapter.

The venues which now combine under one brand, are both based on the Great Yorkshire Showground which has 340 acres of green space “The Grounds” - ideal for outdoor events. There’s also parking for over 2,000 cars.

The venues – which have individually become known as The Halls and The Pavilions - are owned by registered charity the Yorkshire Agricultural Society which has also been rebranded to create more synergy between all of the businesses.

The refresh is a nod to the tradition and heritage of the Society, while giving a contemporary feel and stronger connection between all parts of the commercial businesses, its flagship event the Great Yorkshire Show and the charity.

As part of the rebrand, a new film showcasing the work of the businesses and the charity has been created and a new website has been launched.

Allister Nixon, Chief Executive of the Yorkshire Agricultural Society said: “The rebrand will link the businesses and the charity closer together, so that clients know that when they book with us, they can fulfil their corporate responsibility and are contributing to a greater good as all profits from our events funds the work of the Society.”

Richard Moorhouse, Events Director added: “Bringing the event brands together allows us to market the Great Yorkshire Events Centre as one destination that can cover all events for up to 50,000 people whether that’s an exhibition or a conference, meetings to dinners, awards to product launches, wedding and remembrances.”

The Society is proud to have been named by Best Companies as among the Best Mid-Sized Companies To Work For 2024 in the UK and is listed in the Top 30 Best Companies To Work For In The UK Charity Sector 2024.

Last year was also a huge success, with the delivery of all scales of events, including: North of England Woodworking Show and The Great Caravan, Motorhome & Holiday Home Show.

Looking forward to 2025, there are plans to build on the Showground’s commitment to ESG (environmental, social & governance).

The work, which is part of a sustainable long-term vision for the Showground, will measure its current biodiversity and carbon capture capacity, as well as its potential to enhance these further.

This is one of the Society’s core objectives - to advance and encourage the protection and sustainability of the environment.

Another key objective is to hold an event which promotes food, farming and the countryside – and this is fulfilled by holding the Great Yorkshire Show which attracts 140,000 visitors.

Throughout the year, the registered charity also supports the farming community by providing skills, mental health and safety training to farmers, grants,free teacher training days and free events for children to learn about agriculture and where their food comes from.

The Society also supports the farming community through its onsite shop and café  Fodder which stocks produce from over 430 local producers and suppliers. There are plans to support even more producers when the building undergoes a major refurbishment this month which will be unveiled in March.

The new look Fodder will really put farmers and producers front and centre, offering tasting tables to allow customers to try before they buy and create a more contemporary feel around the shop and café.

  • Jo Francisco, Head of Marketing & Communications: jof@yas.co.uk Mobile: 07954 007414
  • Ben Barnett, PR Officer: benb@yas.co.uk  Direct Line: 01423 546016

MEDIA PACK: includes press picture, logos, film.

EDITOR’S NOTES

• Businesses and events held at the Great Yorkshire Showground contributed £73.7 million to the economy. (2019)

• All profits raised from hosting events go towards the registered charity Yorkshire Agricultural Society (YAS)

• The Society organises the Great Yorkshire Show as well as supporting and promoting the farming industry through health care, business, education and funding scientific research into rural affairs.

• The Society is partially funded by its family of businesses including Fodder, Great Yorkshire Events Centre and the Harrogate Caravan Park as well as events Great Yorkshire Show and Springtime Live.

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