AEO/AEV/ESSA Technology Working Group


AEO/AEV/ESSA Technology Working Group

28 Jul 2015

The AEV/AEO/ESSA Technology Working Group met at ExCeL London for the first time this year on May 20, under the auspices of Group Chair Murray Dickson of the NEC.

The well attended meeting featured representatives from across the sector and the associations, including some new faces, and after the formalities had been completed the group moved on to the substantive items on the agenda.

These included a detailed investigation of iBeacons and how successfully this short-range positioning technology from Apple Inc. had been implemented by members, and to what degree of success. The discussion quickly moved on to an assessment of mobile website versus dedicated event apps.

The group then focused on technology innovation amongst the venues, and was shown a short video of some very interesting ideas being suggested for visitor tracking and behavioural analysis, before discussing the possibility of using ANPR cameras at venues as part of visitor/exhibitor tracking rather than traffic enforcement.

After a robust discussion, the group moved on to consider advanced analytics, data sharing and connectivity, and the technical issues associated with them.

The meeting concluded with a presentation from the Aberdeen Exhibition and Conference Centre (AECC) on its planned new venue, with exciting prospects for technological integration and innovation when it opens in 2018.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval