AEV publishes SASiE report revealing key industry findings


AEV publishes SASiE report revealing key industry findings

29 Mar 2017

The Size and Scale Index of Events (SASiE), the cross association programme of research into the size, scale and characteristics of the UK exhibitions sector, has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

Nigel Nathan, chair of the AEV Research Group managing the programme and group managing director of Olympia London, welcomed the latest edition of the research findings, saying, “The publication of this latest report from the SASiE initiative reveals an industry in good condition, and marks another step towards developing this comprehensive, evidence-based and consistent analysis of the industry’s key metrics. As the project matures, SASiE will be providing the vital market analysis needed to attract investment and support from outside the industry, as well the industry insight needed by organisers, venues and suppliers to identify emerging trends and recognise business opportunities. I’m immensely grateful to the participating venues and organisers for their time, effort and data to make SASiE a success, and it’s my hope that this latest publication will convince more stakeholders to join the initiative.”

The 28 page report provides a compelling executive summary of the results and continues with a detailed breakdown of the the number and type of UK exhibitions, the number of visits to UK exhibitions and other performance indicators such as event duration and event sizes both gross and net.

AEV director, Rachel Parker, commented “SASiE was conceived as an initiative to enable the exhibition and event industry to measure its performance year on year, identify emerging trends, and provide an authoritative and factual picture of the industry to investors and stakeholders. This second report builds significantly on the first, and as we recruit more participating organisers and venues, the quality and significance of the analysis will only improve”

The report will be distributed to all the participants and members of the AEV, ESSA and AEO. Non-members may obtain a copy of the report, from the AEV, for £199+VAT.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval