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Emirates Old Trafford joins AEV

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Emirates Old Trafford joins AEV

25 Nov 2020 by: AEV Team

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Emirates Old Trafford, the world-famous home ground of Lancashire Cricket Club and the second oldest Test Cricket venue in the world, has joined the Association of Event Venues (AEV) the association announced today.

In addition to its venerable cricketing history, Emirates Old Trafford is an award-winning, sustainable, and multi-purpose venue, catering for between 10 and 2,000 people across a multitude of events, from small meetings to large exhibitions. The venue complex also includes a four-star Hilton Garden Inn hotel with 150 bedrooms, many of them overlooking the ground itself.

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In June 2020, Emirates Old Trafford was selected by the England and Wales Cricket Board (ECB) as one of two venues that would host a behind-closed-doors Test Match Series against the West Indies. Lancashire Cricket, Emirates Old Trafford developed the ‘Safe in One Place’ marketing and communications campaign with the goal of helping the wider UK events industry as it prepared to return nationally.

Rachel Parker, AEV director, welcomed the venue to the association saying, "Emirates Old Trafford has shown itself to be immensely resourceful and innovative during this pandemic, and has demonstrated great commitment to the whole event industry with its spirit of information sharing. It gives me great pleasure to welcome Emirates Old Trafford to the AEV, and I look forward to meeting the team through our working groups and meetings, as we build our way out of the Covid era."

Angela Hodson, Sales Director, Emirates Old Trafford, explained the venue's decision to join the AEV during the pandemic, saying, "There are several clear synergies between the philosophy we adopt at Emirates Old Trafford and the work of the Association of Event Venues, which made formalising our relationship a very easy decision."

Hodson continued, "We firmly believe in the development and promotion of best practice to enhance and grow the industry as a whole and, like the AEV, are fully committed to doing all we can to help lead the way back for venues across the country in these challenging conditions. This was highlighted by our recent Safe in One Place campaign sharing the knowledge and experience gained from hosting behind-closed-doors events during the pandemic."

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Testimonials

  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great catering...is essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval