EventWell & Events Industry Alliance (EIA) announces new community partnership


EventWell & Events Industry Alliance (EIA) announces new community partnership

22 Jun 2021

EventWell, the social enterprise driving tangible change in the mental health and wellbeing of the event industry, is delighted to announce that EIA (Event Industry Alliance – which encompasses ) is the latest industry association to join the line-up of EventWell community partners.

ew eiaCommenting on the collaboration, Alden Arnold, AEV Project Manager, said “we are excited to partner with mental wellbeing leaders EventWell at this crucial time, joining the growing list of partner organisations in supporting the many vital initiatives, led by EventWell CEO Helen Moon, that bring optimal mental wellbeing to everyone in our industry. Numerous association working groups have been working together to help members support their teams with the provision of a range of materials on the associations’ websites. The groups created a well-being tool kit, ‘heads up’, which was launched to members in March 2020 to provide resources – the kit is continually being enhanced as the industry navigates the pandemic. This resource was made open to public access in April 2021 so as to allow non-members to access the support services to help us all get through these challenging times. EIA very much sees the partnership with EventWell as enhancing and growing this support and will continue to help both our members and the broader industry.”

EventWell and EIA look forward to partnering on a number of key membership events and initiatives that will raise awareness of, and open up conversations on, mental health awareness centred on EventWell’s key values of empathy, culture and self-care, and at a time when mental health and wellbeing has never been more important.

Helen Moon, EventWell CEO & Founder said “I am delighted to be working in partnership with the EIA, working together to support their members and community, and at a time when the event industry needs collaborations and relationships like this more than ever.”

Sarah Netherway, Head of Strategic Partnerships at EventWell “This partnership between EIA and EventWell further-demonstrates the importance of mental health and wellness within the events industry and supports the ongoing advocacy and educational work of EventWell. Were excited to be working together and look forward to positively impacting many more event professionals in 2021.”

Anyone looking for information on EventWell and the opportunities to work with the organisation can contact or visit for more information.



  • "Great day hosting our first AEV working group event!..WOW did I learn a lot and some great insights into how other venues work and the challenges they are trying to overcome. If you are a venue looking to network with other like minded professionals I would recommend looking at joining the AEV".
    Danielle Worker
    Corporate Events Team Leader, Silverstone Circuits Ltd
  • "“Great essential for a successful venue. The AEV provides a platform to establish consistent best practice in this field"
    Phil Wetz
    Retail & Catering Manager, ExCeL London
  • “The AEV provides collective representation for its member venues, turning individual commitment into a group effort"
    Paul Brough
    Venue Health & Safety Manager, Olympia London
  • "Proud to be part of this Cross Association discussion. I am confident in our ability to improve and progress our working platform through conversation".
    Amir Vered
    Head of eForce and IT, Olympia London (Chair of Cross Association Technology WG)
  • “The AEV is essential to the venue sector’s ability to cooperate and collaborate"
    Jazmin Beale
    Head of Marketing & Communications, Olympia London
  • “The AEV undertakes crucial work on behalf of event venues up and down the country to ensure our voice is heard. They reinforce the important role our sector plays in delivering economic impact, increasing trade, providing jobs and driving the visitor economy.”
    Lucy Merritt
    Head of Marketing and Communications, ExCeL London
  • AEV Membership is a key part of our business strategy; it has and will continue to be a core elements of our plan to support knowledge sharing in the industry and to develop both our team and the venue.
    Kate Vandenburg
    Marketing Director - Business Design Centre
  • Our team at ACC Liverpool feel indebted to the substantial work that the AEV do for our amazing industry. As the pillar association for venues across the country it’s a real privilege for our teams to participate in many of the working groups, learning and contributing to new processes which helps drive our industry forward on a national scale.
    Colm Graham
    Senior Exhibition Account Manager, ACC Liverpool
  • We have benefited hugely from all of the insight, discussion, events and networking, but it has also meant that we have been able to give back to the industry by sharing our unique experiences and professional knowledge and allowing our employees to help lead and shape the Association from the inside.
    Mathew James
    Head of Brand, Telford International Centre
  • “The AEV has been an invaluable asset to us as a company and the wider industry, helping to lobby on the industries behalf, consolidating and distributing information and facilitating vital knowledge sharing.”
    Charlie Hodgson
    Managing Director at The Kia Oval